Barbara Smith is Executive Manager of Edinburgh Castle - Scotland's premier visitor attraction. She is Historic Scotland's representative on ETAG and is the project champion responsible for encouraging young people to think about a career in tourism and hospitality.

A mum of three, Barbara is passionate about the industry and the fun, fulfilment and remarkable range of opportunities it offers.

Gordon Dewar is Managing Director of Edinburgh Airport and Vice Chair of ETAG since Dec 2008

After education in Edinburgh & studying hospitality at Sheffield University, David started working for the Caledonian Hotel in Edinburgh. He left there to join Gardner Merchant as a chef manager. This training experience led him into the Hotel and Catering Training Company. David has been the Training Manager at the internationally renowned Gleneagles hotel in Perthshire. He developed his passion for developing people to their full potential at Gleneagles.

Most recently, David was awarded the Industry Award from the Hospitality Industry Trust for Scotland, for services to the hospitality industry in Scotland. He has now joined the Trust and is shaping its direction for the next phase of development.

As regional Director for the East Central Scotland Sinead's role is to be the main point of contact, at regional and local level, with key strategic partners including local authorities, enterprise agencies and tourism groups to work to together to increase the value of tourism to the Scottish economy.

She is also responsible for VisitScotland's corporate reputation in the region.

A graduate of Edinburgh University, Sue worked at Gleneagles and Old Course Hotels before joining the Edinburgh Convention Bureau in 1992, becoming its Director in 2000. With the restructuring of Scottish tourism, she led the establishment of the ECB as a limited company in 2005. Sue recognises the power of business tourism not only to bring substantial economic benefit to the city (£38.5 million in 2005) but also its integral role in the life of the city, bringing together the academic, corporate and hospitality sectors for their mutual benefit.

Margaret McNeil is Industries, Commercialisation and Innovation Manager at Scottish Enterprise in Edinburgh. She is Scottish Enterprise 's representative on the ETAG Full Group and also on the Steering Group. Scottish Enterprise  plays a crucial role in growing the impact of tourism on the economy, with its activity focussed on high impact business development, skills and product enhancement projects.

Graham Birse, Deputy Chief Executive of Edinbugh Chamber of Commerce. Previously Director of Marketing, Edinburgh and Lothians Tourist Board Director of Communications, VisitScotland.

Member of ETAG Main Group during time at ELTB and again now as Edinburgh Chamber of Commerce representing the private sector. Responsible for the original proposal to develop the Edinburgh city/region brand. Co Chair of Brand Working Group.

Douglas is Managing Director of Speciality Scotland Travel - a Destination Management Company providing services in Scotland for the overseas Travel Trade. He is Chairman of the Tourism Policy Group of Edinburgh Chamber of Commerce and represents the Chamber on ETAG.

He is also Chairman of the Scottish Destination Management Association (www.scotland-sdma.org.uk).

He is a graduate of the Scottish Hotel School and a Fellow of the Hotel & Catering International Management Association.

Peter Williamson is the Managing Director of NMS Enterprises Ltd, which manages the commercial activities of the National Museums of Scotland including Retail, Hospitality and Events and Publishing divisions and is a member of Unique Venues of Edinburgh. Formally General Manager of the Edinburgh Marriott, Peter has a Higher Diploma in Hotel and Catering Management and a Masters Degree in Hospitality Management, both from Napier University.

Kenneth  Wardrop is a tourism professional with twenty years of experience working in Economic and Tourism Development in the Public Sector. He is currently Project Director Destination Edinburgh Marketing Alliance The City of Edinburgh Council responsible for the development of Destination Edinburgh Marketing Alliance (DEMA). Kenneth is also a Director of the Edinburgh Convention Bureau Limited. Kenneth has been involved with ETAG since its conception inputting to the development of strategy and the action plan, and facilitating and supporting the partnership.

Iain joined Lothian Buses in October 1999 and became Marketing Director in 2001. Iain was previously with Stagecoach as their Marketing Manager for Scotland as well as Oxford and Swebus in Sweden. Previously, Iain worked with British Aerospace, involved with the marketing and communications of the Jetstream aircraft.

He has been on the main ETAG board since its conception advising on public transport issues.

David has been Chairman of the Edinburgh Hotel and Guest House Association over the last five years and is also on the executive committee of the Scottish Guest House Association which has been formed over the past year. His involvement in the trade started at college, from there he went to work in some of the biggest hotels in Scotland. David gained a wealth of experience here which helped him achieve the position he is in today, with a successful business of his own. David is a am a firm believer in increasing and maintaining standards in the hospitality industry.

Malcolm Duck is the proprietor of Duck’s at Le Marche Noir Restaurant and Chairs the Edinburgh Restaurateurs Association in Edinburgh. He also owns Kilspindie House and chairs the Golf Tourism Alliance in East Lothian. Malcolm also sits on the UK Restaurant Association committee and is an ETAG project champion for engagement with restaurant and retail business.

Raoul Barbier is the Tourism Team Leader at the City of Edinburgh Council. He has worked with the Council since 1992. The tourism team is responsible for delivering many of the ETAG projects. In addition Raoul's team manages the Council's support and funding for VisitScotland and Edinburgh Convention Bureau Ltd. Raoul is a founder member of the ETAG steering group and full group. He says "I feel privileged to work with a great team and many committed people."

Pam is Senior Economic Development Officer with the City of Edinburgh Council and has been part of the Tourism team for just over a year. Along with two colleagues we work with internal and external partners to deliver growth in tourism visitor expenditure in the city. The ETAG projects with which Pam is most closely involved are scenario planning, tourism signposting and transport related developments.